Tally vs Google Forms (2026)
Both are free enough that price stops mattering. The question is what you get for free. Tally offers a Notion-style editor with logic, payments, and webhooks at no cost; Google Forms offers ubiquity and zero setup inside Google Workspace.
Tally vs Google Forms at a glance
| Feature | Tally | Google Forms |
|---|---|---|
| Free responses | Unlimited | No response-based pricing |
| What happens at the plan limit | No quota to hit | — |
| Remove branding | Pro ($24/mo) | Not available |
| Partial submissions | Pro | — |
| Funnel & drop-off analytics | Pro | Summary charts only |
| Per-question result summaries | Free (Answer Insights) | Free |
| Spam & bot protection | Free reCAPTCHA block; email verification on Business | — |
| Conditional logic & calculations | Free | Basic branching |
| File uploads on the free plan | 10MB per file | — |
| Custom domain | Pro | — |
| Layout modes | Document style | One fixed style |
| AI form generation | Beta (July 2026) | — |
| Payments collection | Free (Stripe) | — |
| Team seats | Pro (collaboration) | — |
Plan names and gates as observed on each product's public pricing pages and help docs, July 2026; prices are monthly list prices, and annual billing is lower on most products. "—" means we haven't verified that item from a primary source. Check the vendor's current docs.
Verdict
Choose Google Forms if your forms live inside Google Workspace and the results feed tools your team already opens daily. Nothing beats zero friction. Choose Tally for anything respondent-facing: free conditional logic, calculated fields, Stripe payments, webhooks, and a more modern look. Reviewers note the caveat: forms carry a Notion-ish aesthetic, and visit/drop-off analytics sit on Pro. Listel plays in Tally's half of this comparison, adding a one-question-at-a-time mode, free drop-off analytics, and a spam stack. If you are leaving Google Forms for good, compare all three free plans.
Consider Listel if…
- You are leaving Google Forms for design and logic, and want two layouts, not one.
- You want funnel and drop-off numbers free from day one.
- Public forms are attracting spam and you would rather not bolt on a CAPTCHA.
See it on a real form
Listel's free plan has unlimited forms and responses, built-in analytics, and layered spam defense. No card required.