Pre-Order Form Template
Capture committed buyers before your product exists, locking in editions, quantities, and launch-update emails with no money changing hands until you ship.
Reserve yours before launch. Pre-ordering locks your place in the first production run, and you won't pay anything until we're ready to ship.
Production updates, your invoice, and the ship date land here.
So we can estimate freight and customs before invoicing.
A pre-order form answers the question every maker faces before committing money to manufacturing: do enough people want this? Because Listel takes no payment, this template runs the honest version of a pre-order, a named commitment with an email attached. That signals demand far more strongly than a like, and it risks far less than charging cards for a product that might slip three months.
The edition choice is the core reading. How demand splits across price tiers tells you what to manufacture, and the collector tier works partly as a price anchor that makes the deluxe look sensible. Units cap at ten; anything larger is a wholesale conversation, and you want those buyers emailing you directly rather than hiding in the pre-order list. Shipping country is a single short field rather than a full address on purpose, because addresses collected months before shipping go stale, while country-level data is enough to estimate freight, spot surprise international demand, and decide whether customs paperwork is worth it. The email field's description tells buyers what will arrive there, which is why this list gets opened later: people remember opting in to production updates.
Card capture stays off, which is the point of the pledge frame. Full shipping addresses wait for invoice time when they're fresh, and marketing questions like "how did you hear about us" stay off entirely, since they read as taking a favor when someone is doing you one.
Hardware makers gauge a first run this way. So do authors and game designers sizing a print quantity, breweries and roasters pre-selling a limited release, and founders who want a demand number to show a supplier or an investor before wiring a deposit.
Put your real tier prices in the option labels and keep them there as the record of what pre-order buyers were promised. Cap the run by closing the form after a set number of responses in Settings, where "first 200 units" is both scarcity and a production plan. Embed the form in your landing page, since the inline embed reads cleanest under a hero section, and export the CSV whenever you need the current tally by edition. When production starts, that same export is your invoicing list.
The ending spells out the sequence: updates during production, an invoice when units exist, shipment when it clears. Buyers who accept that sequence are the committed kind, which is what you were trying to measure. The optional pre-launch note field surfaces the bulk-interest and press enquiries worth a personal reply before launch day.
Frequently asked questions
Should I charge people at pre-order time?
This form doesn't. You invoice when units are ready to ship, which protects you from refund chaos if the timeline slips and gives buyers a reason to trust the process.
Can I limit the pre-order to a fixed run size?
Set the form to close after a set number of responses in Settings. "First 200 only" becomes true automatically, and latecomers see your custom closed message.
How do I put this on my launch page?
Use the inline embed for a seamless section under your hero, or the popup embed behind a "Pre-order now" button. Both snippets are on the Share page, ready to paste.
How do I turn the list into invoices later?
Export responses as CSV, and you get name, email, edition, units, and country in columns, which drops straight into your invoicing tool or spreadsheet when production wraps.