App Feedback Form Template

App store reviews are public, unstructured, and unanswerable at scale. An in-app feedback form is the opposite on all three counts, and it intercepts frustration before it becomes a one-star review with your app's name on it. This template is deliberately tiny, five visible questions, because mobile attention is measured in seconds, and every question had to fight for its place. Indie developers link it from the settings screen, product teams trigger it after a feature ships, and QA leads open it to beta cohorts between TestFlight builds.

Five questions, hard-won. The star rating mirrors the app-store scale so you can compare your private number against your public one; a gap between them means unhappy users are talking to the store instead of to you. Platform is required because "the app is broken" means nothing until you know which build. iOS and Android crash differently, ship on different schedules, and are usually owned by different developers. The bug question is a hard yes/no gate: answering yes reveals a reproduction prompt that asks what the user was doing at the time, which is the single detail that separates a fixable report from noise. The which-feature question maps your app's real center of gravity, and teams are routinely surprised by which screen users say they open the app for. And the add-one-thing question caps wishes at one, forcing prioritization at the source instead of in your backlog.

What we left off the screen. OS-version and device-model fields, because most users do not know them, and guessing pollutes data; your crash-reporting tool captures that automatically. Also omitted: NPS (wrong instrument mid-session) and email capture (in-app context means you usually already know the user).
Wiring it into your stack. Embed it in a webview or link from your app's help menu; the popup embed works well behind a "Send feedback" button on your marketing site too. Wire a webhook so bug-flagged responses land in your issue tracker with the platform answer attached. If you run beta programs, duplicate the form per release and set a close date at the end of each testing window so cohort feedback stays separated.

A weekly triage rhythm. Responses from this form age fast, so work them on a fixed cadence rather than as they trickle in. Split the star ratings by the platform answer first, since a dip isolated to Android after a release points at that build rather than your product direction. Then bundle the bug descriptions: ten reports naming the same screen are one ticket, and the reproduction detail from the clearest write-up becomes its body. Finish with the add-one-thing column, counting repeated wishes rather than weighing eloquent ones. A small team can trust frequency over persuasion.